Here’s What I Bring to the Table
Businesses and Agencies looking for a creative strategist to build standout brands, craft engaging content, and sort their social media.
Music Labels aiming to grow their artists’ presence and build engaged fan communities.
Independent Artists who want to brand themselves better and turn casual listeners into loyal fans.
SaaS Companies looking to re-brand, refine their positioning, and create marketing strategies that drive engagement and conversions.

thegoodindie
MY BIGGEST PROJECT YET


I make brands look so good, selling feels easy.

Projects and Campaigns
Helping Music Labels, Agencies and Brands Crack the Social Media Code
By leveraging trends, algorithms, and storytelling, I turn social media into a brand’s most powerful asset.
I’ve helped brands, agencies, and music labels:
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Scale from 0 to 500K+ followers in six months
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Drive 21M+ views on Reels, turning visibility into engagement
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10x audience growth with platform-specific content strategies
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Worked with 385+ independent artists to build and monetize their presence

Creating a Dent in the Independent Music Distribution Space with Madverse
Madverse, a leading music distribution company, needed a strong content and marketing strategy to stand out. I spearheaded efforts to enhance brand visibility, engage artists, and drive growth.
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Developed content strategies that positioned them as an industry leader
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Managed social media & campaigns, increasing engagement and audience growth
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Crafted high-impact marketing materials for product launches & promotions
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Created educational content, helping 3500+ independent artists market themselves effectively



Building High-Impact Websites and Copy That Drive Engagement and Conversions
A website isn’t just a digital presence—it’s your brand’s first impression and a 24/7 salesperson. I’ve built and refined websites that don’t just look great but compel visitors to take action.
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Crafting clear and persuasive website copy that drives action.
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Developing brand storytelling that makes businesses unforgettable.
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Designing high-converting landing pages that capture leads.
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Writing compelling content for product launches and campaigns.



Designing Merchandise and Booths That People Remember
Merchandise and event booths should do more than exist — they should make an impact. I’ve designed for music labels, SaaS brands, and global events, ensuring every piece is memorable, collectible, and on-brand.
I’ve helped brands:
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Create merch people want to keep, not toss.
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Design booths that attract, engage, and leave a mark.
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Build cohesive brand experiences that stand out in crowded spaces.



Building High-Impact Marketing and Sales Collaterals for Brands
I’ve created compelling marketing and sales materials that drive conversions and strengthen brand presence. From pitch decks to ad creatives, every asset is designed to captivate and persuade.
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Developed investor pitch decks that secured funding for startups
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Created high-converting sales presentations for SaaS and B2B brands
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Designed brochures, one-pagers, and brand kits that enhance credibility
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Built ad creatives and email campaigns that boost engagement and ROI


Taking SaaS Companies From an Idea to Industry Leaders
From idea to industry leader, I played a pivotal role in shaping Tuskr, a SaaS product that disrupted the test management space. I handled everything from brand identity and positioning to content strategy, ensuring Tuskr stood out in a competitive market.
I’ve helped Tuskr:
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Develop a strong brand identity and positioning.
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Craft high-converting website and UX copy.
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Execute GTM strategies that drove adoption.
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Create marketing and sales assets that built trust.



Projects I've Worked On

Keords (This Website)
The website you’re on started as a passion project—a way to showcase my work while giving brands a glimpse of how their own website could look and function. Every aspect of this site, from content to design to SEO, has been crafted, implemented, and maintained by me.
Despite having no formal background in SEO, I’ve made significant progress in driving traffic here, with some blogs even ranking in the top 3 of search results. This website isn’t just a portfolio; it’s a testament to what I can do for your brand.

Social Media Strategy
I’ve helped businesses achieve extraordinary virality with organic social media content. From reels reaching over 20 million views — that’s nearly 9 years of watch time — to growing accounts from 0 to 500K+ followers in under six months, the results speak for themselves.
In one case, we hit 50K followers in less than a month. It’s all about having the right social media strategy and creating content that truly resonates.

Merchandise
Great merchandise creates a lasting brand recall that few other marketing methods can match. I’ve designed merch that people actually want to keep - whether it’s tote bags, t-shirts, or even custom chargers. Each piece is crafted to reflect the brand while staying functional and memorable.
Through our partnership with VistaPrint, logistics are seamlessly handled, making it easy to create merchandise that truly stands out.

Sales and Marketing Collaterals
I’ve created a range of sales and marketing collaterals that have not only streamlined team workflows but also significantly impacted outcomes. By equipping sales teams with the right tools and teaching them how to use them effectively, I’ve helped them close deals they had nearly written off.
The right collateral at the right time can make all the difference

Website Traffic (Organic)
With the right content strategy, there’s no need for hefty ad spends — you can grow organically, and we’ve proven it. For our website and several client sites, we’ve achieved a 500% increase in traffic and significantly reduced drop-off rates. This shift has turned casual browsers into loyal customers.
As I always say, being in the right place at the right time makes all the difference.

Pitch Decks and Corporate Decks
I’ve had the privilege of working with several SaaS companies to create impactful pitch and corporate decks. From startups seeking multimillion-dollar investments to established businesses refining their presentations, I’ve helped craft decks that highlight what truly matters to investors.
These decks have played a key role in securing funding and communicating value with clarity and precision.

Case Study and Demo Videos
I’ve turned customer calls into impactful video case studies, saving companies lakhs in production costs. These videos help shape the narrative, highlighting key USPs and the value proposition.
Additionally, I’ve created demo and product showcase videos that not only explain the product but also provide helpful tips and tricks, guiding customers to make a purchase and use the product effectively.

Booth Designs
From compact 6x6 setups to large-scale international booths, I’ve designed event spaces that truly stand out.
By combining clever messaging, vibrant colors, and clear highlights of USPs, I ensure every booth grabs attention in a sea of competitors. When customers walk up, they immediately know what you offer and why you’re the best in the business.