I work with founders, brands, artists and filmmakers on positioning, content and social media to help them grow through organic visibility.
Most don’t have a product problem, they have an attention problem, so the focus is on making sure the right people see and understand what they do.
Prithwish Satpati
Connect with me on Linkedin
What I Do
In a nutshell, I can help with brand positioning, crafting stories, and organic growth across media platforms for:
Brands and Founders
Artists and Music Labels
Filmmakers and OTTs
01
Story & Positioning
I help define what you stand for, who it’s for and why it matters. This includes your brand narrative, messaging and how your product, music or film is positioned.
02
Content & Campaigns
I create and run content across social media, website, newsletters, reels and campaigns that turn your story into something people actually engage with and share.
03
Discovery & Growth
I make sure the work reaches the right audience through organic PR, distribution and consistent content.
IG @byprithwish
By breaking down music, sharing artist stories and highlighting where to watch films, I help creators and OTT platforms reach audiences organically.
I create authentic, human-led social media content that fits naturally into feeds instead of feeling like ads. This approach helps brands build trust, engagement and real attention over time.
7.8M+
Reach Generated
100K+
Average Views
42.8%
CTR on Sponsored Posts
138%
Monthly Growth
creating content that people care about
campaigns
Netflix 'Always On' Campaign
Netflix has huge traction for trending shows, but many great films and older favourites often get lost. This campaign focused on bringing those titles back into conversation through clip-led content, movie recommendations and discovery posts across our film pages. By reviving forgotten favourites and underrated classics, we helped drive fresh interest and watch intent for catalog content.
22M+
Organic Reach
38.5%
Engagement
124K+
Views Per Post
5300+
Reposts and Shares
The Spotify VIP
Experience
From intimate live events like Rap 91 to film collaborations like Dhurandhar and Lagaan, the goal was to make Spotify feel like part of the culture, not just a streaming app. We created content around these events, artists and moments to connect Spotify with music discovery, live experiences and film conversations.
2.7M+
Views Generated
90K+
Avg. Views Per Video
930+
Spotify Handle Clicks
700+
Organic Content Reposts
PVR Icon Project In-Cinema
As streaming platforms became the default choice for many viewers, PVR wanted to bring audiences back to theatres. We created organic content around the big-screen experience, highlighting everything that makes cinema unique and building FOMO among both new and returning moviegoers.
784K+
Reach Across Campaign
32%
Engagement Rate
23%
CTR for ticket links
3244+
Reposts and Shares
The AR Rahman Wonderment Tour
AR Rahman, one of the biggest artists in India and globally, launched the Wonderment Tour across multiple cities. We supported the tour with organic PR and ticket sales using our culture network. By sharing his music, highlighting iconic tracks and building excitement around the concerts, we created real FOMO among fans. This approach directly contributed to a significant jump in ticket sales through our channels.
3.4M+
Views Generated
38.2%
CTR on Ticket Links
765+
Comments on Ticket Links
4628+
Reposts and Shares
John Mayer India Solo Tour
For John Mayer’s first India tour, we focused on building new fans, not just reaching existing ones. Starting six months in advance, we used his older songs and live performance moments to highlight his showmanship and create excitement. By the time tickets went live, a whole new audience was ready to see him perform.
2.3M+
Views Generated
34.2%
CTR on Ticket Links
6 Month
Ongoing Campaign
2823+
Reposts and Shares
The Pursuetist House Project
A collaborative EP project led by producer Dishaan, bringing multiple indie artists together to create new music. I ran a month-long organic campaign highlighting the project, the artists and the music through reels, posts and discovery content that introduced the work to a broader independent audience.
6
Artists
1.3M+
Views Generated
5 Weeks
Sustained Discovery
2450+
Reposts and Shares
Aamir Khan Productions
For Ek Din, the debut of Junaid Khan alongside Sai Pallavi, the focus was not just on the film but on building familiarity around the faces behind it.
We built early hype around Sai Pallavi’s presence and introduced Junaid Khan to audiences through content that highlighted his debut, the film’s moments and its overall appeal. The campaign combined actor-led visibility with film-focused promotions to drive interest leading up to release.
The goal was simple: make people aware, curious and ready to watch.
3.8M+
Views Generated
~1000+
Story Mentions
32K+
Clicks on Trailer Link
5629+
Reposts and Shares
Coke Studio First Ever Live
When Coke Studio hosted its first ever live concert, we helped build excitement among an already passionate fanbase. Having covered Coke Studio extensively before, we blended the announcement naturally into our pages, ran PR-led content and brought back iconic old tracks to reignite nostalgia.
456K+
Views Generated
42.7%
CTR on Ticket Sales
<3 Days
Express Campaign
760+
Clicks on ticket links
JBL Music Academy
JBL, one of the biggest audio brands in the world, launched the JBL Music Academy to support and fund independent artists. I helped promote the program across our channels and created PR-led content to highlight the artists and their music. Through consistent storytelling and visibility, we helped bring attention to a new generation of talented singers and fresh releases.
1.2M+
Views Generated
68K+
New Accounts Reached
2.4K+
Clicks on YouTube Link
7329+
Reposts and Shares
Hanumankind ICC Thumsup
As Thums Up expanded deeper into music and culture, partnering with Hanumankind for the ICC Finals performance was a strong cultural moment. We helped amplify the collaboration by creating content around the performance, the artist and the brand association after the event. The goal was simple: make people connect Hanumankind’s energy with Thums Up’s identity.
4.2M+
Reach Across Campaign
27.8%
Engagement Rate
5600+
Clicks On IG Handles
7532+
Reposts and Shares
Farmley DVC Ad Promo
Farmley created a series of strong digital commercials, but instead of promoting the product directly, we focused on the ads themselves. By distributing them organically through our network and positioning them as standout creative work, we helped drive brand recall, audience engagement and awareness around the brand.
1.2M+
Reach Across Campaign
42%
Engagement Rate
3800+
Clicks On IG Handles/Products
2398+
Reposts and Shares
Building the Madverse Brand
Madverse, a music distribution platform, needed trust before they needed traffic. We built campaigns around the real problems artists faced with distribution and showed how Madverse solved them. From landing pages and ad copy to social content and in-app messaging, everything was designed to feel clear, relevant and trustworthy.
49%
Increase In Landing Page Conv.
1.6M+
Views Generated in 2 Months
12000+
Arist Sign-ups in 3 Months
~45%
Engagement Across Media
Building on an Enterprise SaaS
Celoxis and Tuskr had a strong product, but the story around it wasn’t matching the value. They were built for enterprise clients, but their messaging felt too broad and attracted the wrong audience. We rebuilt their positioning across website copy, decks, ads and brand communication to make them feel like the enterprise-level platform they were. The result was stronger trust, better-fit clients and a significant drop in customer acquisition cost.
43%
increase in qualified leads
$75K
Avg. Enterprise Ticket Size
28%
Lower CAC
126%
Increase in G2 & Gartner Leads
Founder-Led Content & LinkedIn Growth
In our experience, people trust founders more than they trust brands. When a founder steps up and talks about the product, the problem and their perspective on the industry, it builds a much stronger connection.
We help founders translate their thinking into consistent LinkedIn and social media content. From shaping ideas to structuring posts around real problems and solutions, the goal is to align the founder’s voice with the brand story.
The brand builds credibility, the founder builds trust. Together, it completes the loop.
All you need to do is review and hit post.
~4000+
Posts Created for Founders
23000+
Average Post Impressions
400K+
Average Accounts Reached
~34%
Engagement Across Media
Building a Product Narrative for Tuskr
Tuskr, a test management software, was built from scratch and needed strong positioning in a competitive market.
We started with market research and competitor analysis to understand user pain points and identify gaps. From there, we built a clear narrative that positioned Tuskr as a solution, not just a tool. This story was carried across landing pages, website copy, newsletters and founder-led content, adding a more human and relatable layer to the product.
The focus was to turn Tuskr into a brand people connect with, not just another software company.
2.3M+
Views Generated
34.2%
CTR on Ticket Links
6 Month
Ongoing Campaign
2823+
Reposts and Shares
making brands more human