making brands more human
hello I'm Prithwish
I’ve spent years building and scaling brands across digital ecosystems, from designing websites and shaping brand identities to running campaigns that actually move the needle.
Over time, I realised most companies weren’t struggling with products, they were struggling with attention. So I focused on turning businesses into brands people remember.
I’ve worked on social media strategy, content systems, launch campaigns and audience growth for artists, filmmakers, startups and global brands, helping their work travel further online.
Everything I do sits at the intersection of branding, storytelling and discovery.
Prithwish Satpati
Connect with me on Linkedin
instagram campaigns
WEBSITES · SOCIAL MEDIA · BRANDING
StoryDriven
Instagram Content
By breaking down music, sharing artist stories and highlighting where to watch films, I help creators and OTT platforms reach audiences organically.
I create authentic, human-led social media content that fits naturally into feeds instead of feeling like ads. This approach helps brands build trust, engagement and real attention over time.
2.3M+
Reach Generated
100K+
Average Views
42.8%
CTR on Sponsored Posts
138%
Monthly Growth
![In Encounters at the End of the World, there’s that tiny penguin who walks away from the colony into the vast unknown. Herzog doesn’t explain it, he just lets it exist. And somehow, in 2026, that little penguin has turned into a symbol of rebellion, solitude, and quiet resilience online.
It’s strange, but also kind of beautiful how a small, unexplained moment from a documentary became a metaphor for so many people choosing their own path.
[EncountersAtTheEndOfTheWorld, WernerHerzog, PenguinScene, DocumentaryFilm, InternetSymbol, nihilist penguin, penguin meme, alone penguin, motivation, penguin, mountains, depressed penguin, documentary, depressed]
#WernerHerzog #EncountersAtTheEndOfTheWorld #DocumentaryFilm #ViralPenguin #NihilistPenguin](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/620894027_17873553504484189_3375762851320333046_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=111&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=Ex-epuRi8QgQ7kNvwFXsxVR&_nc_oc=Adnmp6Ct4OGW6ydnweqUUN6hPkGHCIcVIVngw3gAVktDH4Bc4jlDK050HlNHVdDEXF8&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=nXafihnipIOFaRLR35pJPw&oh=00_AfrelCzru1NdFcANAcoOjHiMLfgGgAyjtSl0SFidxf8Xdg&oe=697C0C75)
![Back with another 11 short films I would recommend for people who don’t have the attention span for a two hour movie.
These pack the same emotion, the same drama, and sometimes the same edge-of-the-seat feeling, just in 20 to 30 minutes.
Which short film would you add to this list?
Credits: @royalstagbarrelselectshorts @theshortkuts @pocketfilmsin @adanjproductions @natakpictures
⸻
[ short film recommendations, quick watch films, Indian short films, YouTube short movies, meaningful short stories, under 30 minute films ]
#ShortFilms
#QuickWatch
#IndieCinema
#FilmRecommendations
#Cinephile](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/619587733_17873171424484189_1646757571285370225_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=105&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=L0PCYN68G5EQ7kNvwF7SPqE&_nc_oc=Adkr68AMlixHQyXdq1fhG50Va8fkPywUJiWN7axNnLmIYPQi2tx1u6E0_o_nuXZvgfE&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=nXafihnipIOFaRLR35pJPw&oh=00_AfpSEQZ9PkHfEzNwSBA4QrrGM-jrdXdBnU-SF0JWrZiapg&oe=697C207B)
![Vidya Vox built her career in a way very few artists have. Born in India and raised in the US, she started by blending Bollywood and Carnatic music with Western pop on YouTube, creating mashups that sounded completely fresh.
What began as bedroom videos slowly turned into global tours and original music, proving that you don’t need to fit into one culture or one genre to find your audience. She made her own lane and carried both worlds with her.
@vidyavox
[VidyaVox, FusionMusic, YouTubeArtist, IndianFusion, ArtistJourney]
#VidyaVox #FusionMusic #ɪɴᴅɪᴇᴀʀᴛɪsᴛ](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/617469002_17872965087484189_9171472391798410403_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=109&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=3w4huyzrosIQ7kNvwGnWegV&_nc_oc=AdkWYh1RiP4vvhPRol-rZSxiYYZZwwwcw7BqKO93j9VId0QMiFjleUdtojg3N_Q4oJI&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=nXafihnipIOFaRLR35pJPw&oh=00_Afp5SlSlToeDCjJFGtL-ZbotbkdmzncrigoFIGHSKtIrjw&oe=697C1108)
![2016 gave us one of the best years in cinema.
Away from the usual mass drama and big hero formulas, we got stories that felt real. Films about small towns, ordinary people, messy families, fear, failure, and quiet courage. Many of them weren’t huge hits back then, but they slowly found their audience and became classics over time.
Looking back now, it feels like a golden year that shaped the kind of cinema we celebrate today.
Which film from 2016 is still your favourite?
[ 2016 Indian cinema, Hindi movie recommendations, underrated Bollywood films, realistic Indian movies, cult classics, slow cinema India, character driven films ]
#IndianCinema
#BollywoodRecommendations
#UnderratedBollywood
#MovieRecommendations
#Cinephile](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/618783530_17872931097484189_5428551312892943221_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=101&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=Y5roujV8LlkQ7kNvwHJMkNI&_nc_oc=AdllgZDtaP3Z8y2K0Mk7UeP3r5T7R9W25jYDU4O-rtM1Gfz94L3_Bdsr6h9YKCx50E4&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=nXafihnipIOFaRLR35pJPw&oh=00_Afqd3dd21WOWBs721Q90JTHWx1mSowD6HweGr_m4lgUayw&oe=697C0D6F)
![Ustad Noor Bakhsh’s story is one of the most inspiring musical journeys you’ll find. Born into a nomadic shepherd family in Balochistan, Pakistan, he began playing the benju as a child, learning from his father and local musicians. 
For decades he was a legendary instrumentalist along the Makran Coast, performing at weddings and local gatherings, long before the world knew his name. Then, in his late seventies, a chance video of him playing went viral online, bringing global attention to his rich, electric benju sound. 
His debut album Jingul, recorded live near his village and named after a bird that inspired one of his tunes; blends traditional Balochi folk, Persian and Kurdish melodies, Bollywood favourites, and experimental improvisation. 
Today he tours internationally, performing at world music festivals and introducing listeners everywhere to the soulful, hypnotic music of Balochistan. 
[UstadNoorBakhsh, BalochiBenju, WorldMusic, FolkRevival, Jingul, MusicDiscovery, GlobalSounds]
#UstadNoorBakhsh #BenjuMusic #WorldMusic #FolkRevival #MusicDiscovery](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/587407601_17872503693484189_6563312663894075600_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=KV4qFzdtD20Q7kNvwEiga7L&_nc_oc=Admr3kD5Cb_osjb6Ctt7k0PbftZHTrfcjPKYaczb11R1psaZSqFHgZ2oLU_x1MYPp0Y&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=nXafihnipIOFaRLR35pJPw&oh=00_AfqcwzdxnXsFNuyAwNh1z7fOmjoGyhky0ztg627POiZZrg&oe=697C354E)
![Lohri is all about warmth, food, and being with your people, so here’s a curated list of Punjabi movies you can enjoy with your family. From the heartfelt journey of Bambukat, to the bittersweet love story in Qismat, and the old-school charm of Angrej, these films are perfect for a cozy night in.
You can watch all of these through @ottplayapp Use code OTTSOCIAL149 to unlock access to 29+ OTT platforms at just ₹149 a month.
[LohriWatchlist, PunjabiMovies, FamilyMovieNight, OTTplay, MovieRecommendations]
#LohriSpecial #PunjabiCinema #FamilyMovieNight #OTTPlay](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/616070632_17872372296484189_7480371673940652881_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=111&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=Mm_J_JYw1RMQ7kNvwHp564Z&_nc_oc=AdkjndExTSjLJrvKrEm2hskCJUcc1vxYm2L-JdEY5RDU5C5gBR4MaLNlJ1g5JQSneGE&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=nXafihnipIOFaRLR35pJPw&oh=00_AfoBMok4O0Bfu_V4OUMyNeY6JPMJvQSK2XEIsK4bDNVv6g&oe=697C0CD0)
![Ritviz’s journey is one of the most refreshing in the Indian indie scene. He trained in Hindustani classical music at KM Music Conservatory under A R Rahman, but instead of following a traditional path, he blended classical vocals with electronic beats and made it his own.
When Udd Gaye dropped, it didn’t feel like a formula hit, it felt like something completely new, and that’s what turned him into a movement. From college gigs to global festivals, he built a sound that proved Indian music can be rooted and modern at the same time.
@vizdumb
[Ritviz, IndianIndie, UddGaye, ElectronicFusion, ArtistJourney]
#Ritviz #IndianIndie #IndieMusic](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/612495035_17872298595484189_8921454181442545426_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=OvvJaqUhy3MQ7kNvwG0D4aH&_nc_oc=AdleLrQpCDMW1h9qVSkGapJ1lnH1nP0JLBueBiv046HbDRRZN19DTBEuoiFqkX4yArs&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=nXafihnipIOFaRLR35pJPw&oh=00_AfrGHOPD5_Npm90Vf7OJMDYGGxILy_PEz-xFPvjE68S_gw&oe=697C2EE5)
![“Rasputin” tells the story of Grigori Rasputin, a real Russian mystic who became close to the royal family in the early 1900s. He was famous for his influence over the Tsarina and for surviving multiple assassination attempts before finally being killed.
Boney M. turned this wild piece of history into a dance track in 1978, keeping many of the real details in the lyrics from his reputation as a healer to the conspirators who plotted his death.
It sounds fun, but it’s one of the strangest true stories ever put on a disco record.
[ Rasputin Boney M meaning, Rasputin true story song, disco history tracks, historical songs, 70s pop classics ]
#Rasputin
#BoneyM
#SongStories
#DiscoClassics
#MusicHistory](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/612098632_17872090638484189_1366236399722082625_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=101&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=7aNck3LAyqIQ7kNvwGyCEtQ&_nc_oc=Adly3KnIxjvh98vulNavnwAcsBy9v9eGOPBK7_OhieMl61ZXItTA16QiVjOpn20DCBY&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=nXafihnipIOFaRLR35pJPw&oh=00_AfpVHs6K-svB1eYyXFw-ynOyfh325S-LynSzJ93WRnJiHA&oe=697C0E53)
![Moheener Ghoraguli is often called India’s first rock band, and for good reason.
At a time when music followed fixed formulas, they were singing about social change, youth frustration, city life, and freedom in a raw rock format. Gautam Chattopadhyay and the band were heavily inspired by Bob Dylan and folk-rock, and they used simple, honest lyrics to question authority and tradition.
What’s even more interesting is how Bollywood later picked up their work. Songs like Prithibi Ta Naki Chhoto Hote Hote and Hay Bhalobasi were adapted and re-introduced to a new generation through films and mainstream covers, often without many people knowing where they really came from. Long before indie became a trend, Moheener Ghoraguli had already built the blueprint.
[MoheenerGhoraguli, IndianRock, BengaliRock, MusicHistory, IndiePioneers, Bheegi Bheegi, Gangster]
#MoheenerGhoraguli #IndianRock #MusicHistory](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/613243936_17872072239484189_6572852566601643255_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=108&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=DNFoh8wxQYMQ7kNvwEjrT8P&_nc_oc=AdknEdNT4_3N4Yalz_-BdYA2bPw4WSKt5WdenHKrnseoRzZCRgC0C_r8HvAufSgqBWY&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=nXafihnipIOFaRLR35pJPw&oh=00_AfqVhMCZ3m0lX6gIGuZoDP0WekR7u0_60xTwlv4xQ_A_nQ&oe=697C3480)
![Sunil Grover is honestly one of the most underrated performers in Indian entertainment. People remember the jokes, but not enough credit goes to how deeply he commits to every character, whether it’s Gutthi, Dr Mashoor Gulati, or his serious roles later on. His range goes far beyond comedy, and it’s surprising how rarely he’s talked about as the actor he truly is.
What’s your favourite Sunil Grover film/show?
🎥 @netflix_in @kapilsharma @whosunilgrover
[SunilGrover, UnderratedActor, IndianComedy, CharacterActing, TVLegends]
#SunilGrover #UnderratedTalent #IndianComedy](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/611665104_17871956691484189_8496787640306901125_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=104&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=wGk1UGB-XJYQ7kNvwHilbYz&_nc_oc=AdknvTJFyHuJl4Fpu1Hzxs-WQvlMo-RadHtS_4SC0fHFCv4kg803qZo3Nzmbykm64Yw&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=nXafihnipIOFaRLR35pJPw&oh=00_AfrqlZdTUu7KtOXk3DktIt36Q1KZBRzV_geVTOe_RC32Kw&oe=697C38A5)
Website and Content for Startups and Brands
I build complete websites for startups and brands on Wix from scratch, handling copy, design, graphics and SEO. Beyond just launching a site, I make sure it gets found organically on Google, ChatGPT and other AI platforms.
I also create cohesive brand collaterals and decks so everything from website to presentations speaks the same language.
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Fully launched in 4–8 weeks
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Organic search visibility
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AI-friendly SEO
Website and Content for Labels and Music Distribution Agencies
Most music labels and agencies don’t need complex websites. They need a clean, cohesive space that clearly shows who they are, the artists they manage and what they’ve achieved. Instead of long, expensive website processes, I use a block-based approach with repeatable templates for artist pages, releases and achievements. This allows labels and agencies to launch professional, SEO-ready websites in weeks, not months.
Recently, I helped Madverse Distribution rebrand with refreshed copy, structure and flow, giving them a polished website that speaks directly to new clients.
Social Media for Music Labels, Agencies and Brands
Once a brand or artist website is in place, I make sure the same voice and positioning reflects across Instagram, TikTok, YouTube and LinkedIn. I build platform-specific content strategies, create posting plans and track performance closely.
Working on a monthly retainer model, I monitor metrics, send weekly reports and refine the approach in real time so growth stays consistent and measurable.
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Platform-wise strategies
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Weekly performance reports
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Steady audience and engagement growth
selected work
The AR Rahman Wonderment Tour
AR Rahman, one of the biggest artists in India and globally, launched the Wonderment Tour across multiple cities. We supported the tour with organic PR and ticket sales using our culture network. By sharing his music, highlighting iconic tracks and building excitement around the concerts, we created real FOMO among fans. This approach directly contributed to a significant jump in ticket sales through our channels.
3.4M+
Views Generated
38.2%
CTR on Ticket Links
765+
Comments on Ticket Links
4628+
Reposts and Shares
John Mayer India Solo Tour
For John Mayer’s first India tour, we focused on building new fans, not just reaching existing ones. Starting six months in advance, we used his older songs and live performance moments to highlight his showmanship and create excitement. By the time tickets went live, a whole new audience was ready to see him perform.
2.3M+
Views Generated
34.2%
CTR on Ticket Links
6 Month
Ongoing Campaign
2823+
Reposts and Shares
The Pursuetist House Project
A collaborative EP project led by producer Dishaan, bringing multiple indie artists together to create new music. I ran a month-long organic campaign highlighting the project, the artists and the music through reels, posts and discovery content that introduced the work to a broader independent audience.
6
Artists
1.3M+
Views Generated
5 Weeks
Sustained Discovery
2450+
Reposts and Shares
JBL Music Academy
JBL, one of the biggest audio brands in the world, launched the JBL Music Academy to support and fund independent artists. I helped promote the program across our channels and created PR-led content to highlight the artists and their music. Through consistent storytelling and visibility, we helped bring attention to a new generation of talented singers and fresh releases.
1.2M+
Views Generated
68K+
New Accounts Reached
2.4K+
Clicks on YouTube Link
7329+
Reposts and Shares
Coke Studio First Ever Live
When Coke Studio hosted its first ever live concert, we helped build excitement among an already passionate fanbase. Having covered Coke Studio extensively before, we blended the announcement naturally into our pages, ran PR-led content and brought back iconic old tracks to reignite nostalgia.
456K+
Views Generated
42.7%
CTR on Ticket Sales
<3 Days
Express Campaign
760+
Clicks on ticket links
making brands more human