we help brands build their story
creating content that people care about
keords help startups and brands define their story, position their product and build consistent content across social media, websites and founder-led channels to drive organic growth.
most startups don't have a product problem.
they have a story problem.
You can build a great product and still not grow.
Because people don’t understand it.
They don’t remember it.
And they don’t trust it enough to choose it.
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Most startups:
• jump straight into ads
• post random content
• don’t have clear positioning
• sound like everyone else
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The result: no real attention, no real growth.
What We Do
We don’t just “do social media.”
We build a clear story and make sure it shows up everywhere.
01
Story & Positioning
We define your brand narrative based on your audience, their problems and how your product fits in as the solution.
02
Content & Social Media
We turn that story into content across Instagram, TikTok, YouTube and LinkedIn that drives real attention and engagement.
03
Website & Messaging
We build or refine your website, landing pages, and newsletters so your story is clear, consistent and easy to understand.
04
Founder-Led Content
We help founders build their voice on platforms like LinkedIn so the brand story feels personal and credible.
05
Growth & Optimisation
We track what works, refine the messaging and build systems that help you grow consistently over time.
social media // content strategy // branding // community building // websites // storytelling
selected work
Fixing the Middle-Market Problem
Celoxis is a 20+ year old PPM software that found itself stuck in the middle of the market. It was more powerful than most low-cost tools, but not clearly positioned as an enterprise product either.
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This meant it was attracting the wrong audience, teams looking for cheaper tools, while missing out on high-value enterprise clients. The result was strong inbound but poor conversions.
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We restructured the entire messaging across the website, newsletters, campaigns and collaterals to clearly position Celoxis as an enterprise-grade solution. By narrowing the narrative and targeting the right audience, we reduced low-intent leads and improved conversion without increasing spend.
2.3M+
Views Generated
34.2%
CTR on Ticket Links
6 Month
Ongoing Campaign
2823+
Reposts and Shares
Building the Madverse Brand
Madverse, a music distribution platform, needed trust before they needed traffic. We built campaigns around the real problems artists faced with distribution and showed how Madverse solved them.
From landing pages and ad copy to social content and in-app messaging, everything was designed to feel clear, relevant and trustworthy.
49%
Increase In Landing Page Conv.
1.6M+
Views Generated in 2 Months
12000+
Arist Sign-ups in 3 Months
~45%
Engagement Across Media
Building a Product Narrative for Tuskr
Tuskr, a test management software, was built from scratch and needed strong positioning in a competitive market.
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We started with market research and competitor analysis to understand user pain points and identify gaps. From there, we built a clear narrative that positioned Tuskr as a solution, not just a tool. This story was carried across landing pages, website copy, newsletters and founder-led content, adding a more human and relatable layer to the product.
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The focus was to turn Tuskr into a brand people connect with, not just another software company.
2.3M+
Views Generated
34.2%
CTR on Ticket Links
6 Month
Ongoing Campaign
2823+
Reposts and Shares
Founder-Led Content & LinkedIn Growth
In our experience, people trust founders more than they trust brands. When a founder steps up and talks about the product, the problem and their perspective on the industry, it builds a much stronger connection.
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We help founders translate their thinking into consistent LinkedIn and social media content. From shaping ideas to structuring posts around real problems and solutions, the goal is to align the founder’s voice with the brand story.
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The brand builds credibility, the founder builds trust. Together, it completes the loop.
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All you need to do is review and hit post.
~4000+
Posts Created for Founders
23000+
Average Post Impressions
400K+
Average Accounts Reached
~34%
Engagement Across Media
Community Building for Pro.
Procedure Tech (pro.), an AI engineering and security platform for production systems, was starting out and needed a clear brand system along with a way to attract the right technical audience for their first cohort.
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We built their content and messaging across the website and LinkedIn, while also focusing heavily on community-led growth through Reddit and Discord. The idea was to attract engineers and developers who were genuinely interested, not just browsing.
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By combining strong positioning, targeted community building and a small paid entry barrier, we helped them create a high-intent cohort model that could be repeated over time.
~12000+
Cohort Registrations
3245+
Social Mentions
534%
Increase in Website Traffic
32%
Landing Page Conversions
Sales & Outreach System for Heek
Heek Entertainment, an influencer marketing agency, was starting from scratch with strong ambition but no client-facing materials to support their pitch.
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We built their core brand collaterals and created highly personalised decks tailored to over 45+ potential clients. Instead of a generic pitch, each deck spoke directly to the brand’s needs and opportunities.
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This approach helped them stand out early and convert conversations into long-term relationships.
57+
Personalised Decks Created
28+
Clients Acquired
782%
Increase in Website Traffic
$40K+
Revenue Generated
we work with you to achieve your business goals
I’ve spent years building and scaling brands across ecosystems.
When I saw how broken discovery was for brands and founders, I built keords, a media-first organic PR agency designed to help founders, startups, artists and filmmakers get discovered.
Prithwish Satpati
Founder keords
Connect with me on Linkedin