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Film Marketing, PR & Actor Promotion

we get your films get discovered

creating content that people care about

Blurred Party Scene

Keords does organic PR, social media and content campaigns for films, actors, and OTT platforms to drive discovery, watch intent and audience engagement.

film marketing // actor PR // social media // discovery campaigns // release strategy // hype

We don’t just promote films.

We build visibility around the film and the people behind it.

You can have a great film and still see low viewership.

Because people don’t know it exists.
They don’t know where to watch it.
Or they don’t feel the urgency to click play.

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Most films:
• rely only on trailers
• don’t build content around key moments
• lose momentum after release
• don’t stay in conversation

• don’t build familiarity with the actors

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That’s where discovery breaks.

IG @byprithwish

By breaking down music, sharing artist stories and highlighting where to watch films, I help creators and OTT platforms reach audiences organically.

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I create authentic, human-led social media content that fits naturally into feeds instead of feeling like ads. This approach helps brands build trust, engagement and real attention over time.

Prithwish-Satpati-Posters

7.8M+

Reach Generated

100K+

Average Views

42.8%

CTR on Sponsored Posts

138%

Monthly Growth

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What We Do

From actor hype to film release and beyond, we make sure people don’t just see it, they remember it.

01

Film Discovery Campaigns

We create campaigns that help films reach the right audience across platforms.

02

Actor PR & Visibility

We build content around actors, their journey, roles and moments to create familiarity and hype before and after release.

03

Clip & Scene Distribution

We use key moments, dialogues and scenes to drive recall and engagement through clip farming.

04

Recommendation-Led Content

We place films into natural discovery flows through curated content.

05

OTT Watch Intent Campaigns

We drive audiences to platforms by clearly communicating where and why to watch.

06

Release & Hype Campaigns

We build momentum before and after release so the film stays in conversation.

you work on that film, we take care of the algorithm

Social Media Pages Keords
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selected work

'Ek Din' Movie Promotion 

For Ek Din, the debut of Junaid Khan alongside Sai Pallavi, the focus was not just on the film but on building familiarity around the faces behind it.

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We built early hype around Sai Pallavi’s presence and introduced Junaid Khan to audiences through content that highlighted his debut, the film’s moments and its overall appeal. The campaign combined actor-led visibility with film-focused promotions to drive interest leading up to release.

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The goal was simple: make people aware, curious and ready to watch.

ek-din-movie

3.8M+

Views Generated

~1000+

Story Mentions

32K+

Clicks on Trailer Link

5629+

Reposts and Shares

Netflix 'Always On' Campaign

Netflix has huge traction for trending shows, but many great films and older favourites often get lost. This campaign focused on bringing those titles back into conversation through clip-led content, movie recommendations and discovery posts across our film pages. By reviving forgotten favourites and underrated classics, we helped drive fresh interest and watch intent for catalog content.

Netflix x Keords

22M+

Organic Reach

38.5%

Engagement

124K+

Views Per Post

5300+

Reposts and Shares

Spotify x Dhurandhar Campaign

From intimate live events like Rap 91 to film collaborations like Dhurandhar x Spotify, the goal was to make Spotify feel like part of the culture, not just a streaming app. We created content around these events, artists and moments to connect Spotify with music discovery, live experiences and film conversations.

spotify-dhurandhar

2.7M+

Views Generated

90K+

Avg. Views Per Video

930+

Spotify Handle Clicks

700+

Organic Content Reposts

built for filmmakers, actors and teams, with a real human touch

OTTPlay App by Hindustan Times

When Hindustan Times launched OTTplay, the challenge was to get users to explore and adopt a platform that aggregated multiple OTT services.

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We created discovery-led content around movies and shows available on the platform, positioning OTTplay as a go-to place for recommendations rather than just another app. The focus was on making content feel like suggestions people would naturally engage with.

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This helped drive both traffic and user interest while building familiarity with the platform.

ott-play

70K+

Avg. Views 

37.2%

App Click-Through Rate

90+

Sign-Ups Through Our Code

845+

Organic Content Reposts

The Pursuetist House Project

A collaborative EP project led by producer Dishaan, bringing multiple indie artists together to create new music. I ran a month-long organic campaign highlighting the project, the artists and the music through reels, posts and discovery content that introduced the work to a broader independent audience.

The Pursuetist House

1.2M+

Views Generated

68K+

New Accounts Reached

2.4K+

Clicks on YouTube Link

7329+

Reposts and Shares

Dancers in Motion

keords has scaled over 57+ Instagram accounts to an average of 23M+ in reach across 463+ global campaigns.

Prithwish-Satpati-Keords

I’ve spent years building and scaling brands across ecosystems.

 

When I saw how broken discovery was for brands and founders, I built keords, a media-first organic PR agency designed to help founders, startups, artists and filmmakers get discovered.

Prithwish Satpati

Founder keords

Connect with me on Linkedin

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