building organic discovery for artists and labels
creating content that people care about
Keords does organic PR, social media and content campaigns to help artists and labels grow listeners, streams and build loyal fans.
discovery campaigns // release strategy // concert promotion // artist stories // content // audience growth
campaigns
make good music.
we’ll take care of the algorithm.
You can release a great song and still get no traction.
Because people don’t discover it.
Algorithms don’t push it.
And listeners don’t know it exists.
Most artists:
• rely only on uploads
• run ads without strategy
• don’t build content around their music
• or stop after release week
That’s why growth stalls.
What We Do
From single releases to full artist ecosystems, to pre-concert hype, we make sure your music keeps reaching people.
01
Discovery Campaigns
We create campaigns around your music so it reaches new listeners through organic content and distribution.
02
Artist Stories & Content
We tell your story, your journey through reels and content that make people connect and care.
03
Release Campaigns
We plan and execute pre-release and post-release campaigns so your music builds momentum before and after it drops.
04
Concert & Tour Promotion
We build hype around live shows using your music, past performances and fan moments to drive real ticket interest.
05
IP & Audience Building
We help build recurring content formats and pages that keep your music in front of audiences consistently.
06
Platform Growth (Spotify & More)
We drive listeners to your profiles through discovery-led content and audience targeting.
helping good work reach the right people
selected work
Hanumankind ICC Thumsup
As Thums Up expanded deeper into music and culture, partnering with Hanumankind for the ICC Finals performance was a strong cultural moment. We helped amplify the collaboration by creating content around the performance, the artist and the brand association after the event. The goal was simple: make people connect Hanumankind’s energy with Thums Up’s identity.
2.3M+
Views Generated
34.2%
CTR on Ticket Links
6 Month
Ongoing Campaign
2823+
Reposts and Shares
The Spotify
Experience
From intimate live events like Rap 91 to film collaborations like Dhurandhar x Spotify, the goal was to make Spotify feel like part of the culture, not just a streaming app. We created content around these events, artists and moments to connect Spotify with music discovery, live experiences and film conversations.
2.7M+
Views Generated
90K+
Avg. Views Per Video
930+
Spotify Handle Clicks
700+
Organic Content Reposts
John Mayer India Solo Tour
For John Mayer’s first India tour, we focused on building new fans, not just reaching existing ones. Starting six months in advance, we used his older songs and live performance moments to highlight his showmanship and create excitement. By the time tickets went live, a whole new audience was ready to see him perform.
2.3M+
Views Generated
34.2%
CTR on Ticket Links
6 Month
Ongoing Campaign
2823+
Reposts and Shares
The AR Rahman Wonderment Tour
AR Rahman, one of the biggest artists in India and globally, launched the Wonderment Tour across multiple cities. We supported the tour with organic PR and ticket sales using our culture network. By sharing his music, highlighting iconic tracks and building excitement around the concerts, we created real FOMO among fans. This approach directly contributed to a significant jump in ticket sales through our channels.
3.4M+
Views Generated
38.2%
CTR on Ticket Links
765+
Comments on Ticket Links
4628+
Reposts and Shares
JBL Music Academy
JBL, one of the biggest audio brands in the world, launched the JBL Music Academy to support and fund independent artists. I helped promote the program across our channels and created PR-led content to highlight the artists and their music. Through consistent storytelling and visibility, we helped bring attention to a new generation of talented singers and fresh releases.
1.2M+
Views Generated
68K+
New Accounts Reached
2.4K+
Clicks on YouTube Link
7329+
Reposts and Shares
Building the Madverse Brand
Madverse, a music distribution platform, needed trust before they needed traffic. We built campaigns around the real problems artists faced with distribution and showed how Madverse solved them. From landing pages and ad copy to social content and in-app messaging, everything was designed to feel clear, relevant and trustworthy.
49%
Increase In Landing Page Conv.
1.6M+
Views Generated in 2 Months
12000+
Arist Sign-ups in 3 Months
~45%
Engagement Across Media
The Pursuetist House Project
A collaborative EP project led by producer Dishaan, bringing multiple indie artists together to create new music. I ran a month-long organic campaign highlighting the project, the artists and the music through reels, posts and discovery content that introduced the work to a broader independent audience.
1.2M+
Views Generated
68K+
New Accounts Reached
2.4K+
Clicks on YouTube Link
7329+
Reposts and Shares
Coke Studio First Ever Live
When Coke Studio hosted its first ever live concert, we helped build excitement among an already passionate fanbase. Having covered Coke Studio extensively before, we blended the announcement naturally into our pages, ran PR-led content and brought back iconic old tracks to reignite nostalgia.
456K+
Views Generated
42.7%
CTR on Ticket Sales
<3 Days
Express Campaign
760+
Clicks on ticket links
built for artists, labels, and teams, with a real human touch.
I’ve spent years building and scaling brands across ecosystems.
When I saw how broken discovery was for brands and founders, I built keords, a media-first organic PR agency designed to help founders, startups, artists and filmmakers get discovered.
Prithwish Satpati
Founder keords
Connect with me on Linkedin